The secret to successful upselling

Published on November 2, 2012 by

Recent work with a client saw a 25% increase in the value of sales due to the tried and tested method of upselling.

In this case, an educational provider offering specialised lectures also sold their own printed resources. Although the company had offered these printed books as incentives or extras, they’d never bundled them and sold them together with the lectures.

A revamp of the marketing materials included an upsell option. Students could enrol in a $80-$100 lecture or enrol in a lecture and buy the accompanying book valued at $25. Free resources were also thrown in to sweeten the ...

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